Module 2 – Identify Opportunities from the Key Account’s Needs

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Key Account Growth Opportunity Identification and Planning
Module 2 – Identify Opportunities from the Key Account’s Needs

UNIT 1 - Introduction

UNIT 2 - The two types of key account knowledge

UNIT 3 - Collecting the background knowledge

UNIT 4 - Completing the background knowledge template

UNIT 5 - Collecting the strategic information

UNIT 6 - Completing the strategic knowledge template

UNIT 7 - Ideas into action – a worked example

Module Templates and Forms – pdf documentsAccount Manager’s Work Book Key Account Knowledge Working Sheets – blank Key Account plan simple format worked example Customise Modules / Templates for My Company