flip chart meeting

Key Account Strategy & Implementation Part Two – Strategic Customer Supplier Partnerships

November 16th, 2016

Beyond Key Accounts – Strategic Customer/Supplier Partnerships “Reducing customer costs while increasing supplier margin” Richard Ilsley, Managing Partner, KAM Group This paper is one of two which consider the issue of Key and Strategic Account Management. The first paper discussed recent learning about Key Account strategy and its implications. This paper discusses some of the… Read more »

Meeting with flip chart

Key Strategic Account Strategy & Implementation Part One – What it is and how it should work

November 16th, 2016

Key Account Management – Beyond Product and Price “Delivering customer value” Richard Ilsley, Managing Partner, KAM Group This paper is one of two which consider the issue of Key and Strategic Account Management. The second paper goes beyond key account management to discuss recent learning concerned with strategic customer partnerships. Key Account Management means different… Read more »