The KAM Journal provides a developing library of the latest KA thinking

The KAM Journal aims to create dialogue between senior managers, senior KAM practitioners and academics by providing access to the very latest research, best practice and thinking in a field that is rapidly being recognized as of major strategic importance in business-to-business marketing. We, the editors, are convinced that KAM is not a sales tactic, but a business strategy.

The objective is to provide articles that are clear, accessible and free of jargon and which address the problems faced by account management programs in practice. The KAM Journal is free to access thanks to the sponsorship of the organisations listed as supporters.

ISSN 2056-9394

It would be unthinkable for companies not to know the profitability of their product portfolio, yet many companies have little or no idea of the profitability (or the lack of it) of the relationships they have with their most important customers.

Kevin Wilson
KEDGE Business School

Richard Ilsley
Managing Partner

The essence of key account management is that the customers selected receive different treatments and offers which are specifically tailored to optimising the business with each of them.

Dr Diana Woodburn
BSc, MSc, MBA, PhD, FCIM

The KAM Journal aims to create dialogue between senior managers, senior KAM practitioners and academics by providing access to the very latest research, best practice and thinking in a field that is rapidly being recognized as of major strategic importance in business-to-business marketing.

Kevin Wilson
KEDGE Business School

Richard Ilsley
Managing Partner

We’ve all heard the mantra “nothing happens until someone sells something”. It seems to be one of those sayings that is intuitively correct, when actually there’s less truth in it than you think.

Kevin Wilson
KEDGE Business School
Bordeaux

Editorial Board Members Submit a paper

The Key Account Journal is a not-for-profit publication. It is managed by an Editorial Board and is supported by business schools with a strong faculty interest in Key and Strategic Account development. It is published by the Key Account Management Group which is a division of the Sales & Marketing Consulting Group.

Articles published in KAM Journal do not necessarily represent the views of KAM Journal or any other member firm of the KAM Journal network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.

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