Dr Sylvie Lacoste MBA PhD
Rouen Business School
Sylvie Lacoste held senior positions in International Business Development and Global Key Account Management in international MNCs before moving to academia and joining a French Business School as an associate professor in Marketing/Supply chain.
Her research deals with global Business to Business marketing topics, with a focus on supplier and Key Account interactions. She has published academic articles in Industrial Marketing Management and Journal of Business and Industrial Marketing (forthcoming).
She has also published a book entitled “Key Account Management” (Pearson Education France) and was nominated for the best academic article award in France (2012) for her paper on “vertical coopetition: the key account perspective”.
The Key Account Journal is a not-for-profit publication. It is managed by an Editorial Board and is supported by business schools with a strong faculty interest in Key and Strategic Account development. It is published by the Key Account Management Group which is a division of the Sales & Marketing Consulting Group.
Articles published in KAM Journal do not necessarily represent the views of KAM Journal or any other member firm of the KAM Journal network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.
Supported by
