Module 2 – Fundamentals of Selling

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The Sales Meeting
Module 2 – Fundamentals of Selling

Unit 1 – The problem with selling

UNIT 2 - What is selling?

UNIT 3 - How do customers buy? The buying cycle

UNIT 4 - What do customers really buy?

UNIT 5 - Whom should I sell to? – The art of customer segmentation

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