Podcasts
1. Start at the Very Beginning – What is Key Account Management?
2. Key Account Failures – if we are so good how can it go so wrong?
3. Key Account Successes – turning difficulties into successes – how to get it right?
4. The Highly Successful Account Manager – how do we recognise one?
5. The Highly Successful Account Manager – what do you have to do? – part one
6. The Highly Successful Account Manager – what do you have to do? – part two
7. Levels of Key Account Relationship
8. Measuring Success – how do you know if you are doing the right things?
9. The Differences Between Key Account Management and Selling – they are not the same
10. The Three Main Competitive Strategies - which one is right for you?