Papers submitted to the Editorial Board must confirm to the following criteria:

Advice to authors


Senior managers and KAM practitioners are invited to submit articles that reflect on business problems and KAM process issues faced by KAM program managers and those managing relationships with strategic clients. They are encouraged to share what they perceive to be best practice although the articles they provide should go beyond mere personal opinion or experience and reflect what has been tried and tested in practice.

Articles jointly authored by practitioners and academics will also be welcome.


We encourage academics to share their research on any topic relevant to KAM. The articles should be readily accessible to practitioners and free of academic jargon, with data presented and discussed in a way that can be readily understood by the non-statistician/non researcher.

The articles should nevertheless respect the need for accurate accreditation of direct quotations, paraphrased passages and the ideas of others. Harvard method and footnotes where necessary should be used and editorial assistance will be given to ensure the flow of the text.

Whilst much of the literature on KAM is based upon empirical research and whilst we also welcome excellent papers that are conceptual in nature, we wish to continue a strong empirical tradition.

All papers will be double blind refereed by leading academics drawn from the editorial board as well as those solicited for particular interest in a topic, and by practitioners to ensure not only academic rigour but also managerial relevance.

Author Guidelines


The KAM journal is dedicated to open access. Copyright remains with the authors; the authors grant publication rights to the Journal.

Papers are accepted on the understanding that they have not been previously published, or under consideration for publication elsewhere. It is the author’s responsibility to obtain copyright clearance for any material used in the paper.

Manuscript requirements

• An electronic version of the manuscript (in an editable text file, e.g. Word) including the complete text as well as any graphics/illustrations and tables.
• A portable document file of the complete manuscript (text, images, image captions, tables, etc) for reference purposes.
• All required permissions for reproduction of elements originating from other sources, in particular graphics.
• Submissions should generally be of 4000-6000 words but if a case description is of significant importance the submission can be longer.
• The first page should consist of the title, authors’ names and affiliations. The second page should comprise the title and an abstract of the paper (100-150 words).
• References are indicated in the text by the Harvard (name and date) system and all references should be listed at the end of the paper in alphabetical order.

Review process

Each paper is reviewed by the Editors and, if it is judged suitable for the KAM Journal, it is then sent to two academic referees for double blind peer review and one practitioner for comments on managerial relevance. Based on their recommendations, the Editors then decide whether the paper should be accepted as is, revised or rejected.

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The Key Account Journal is a not-for-profit publication. It is managed by an Editorial Board and is supported by business schools with a strong faculty interest in Key and Strategic Account development. It is published by the Key Account Management Group which is a division of the Sales & Marketing Consulting Group.

Articles published in KAM Journal do not necessarily represent the views of KAM Journal or any other member firm of the KAM Journal network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.

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