The Association for Key Account Management is an independent non-for-profit professional body founded with the aim of sharing research, learning and experience. The Association is made up of leading academics and practitioners. The Association is supported by a number of leading business schools and universities. For more see the Association web site –

To provide a formal qualification in Account Management, the Association has created a Diploma in Key Account Management. To be awarded the Diploma, a Manager undergoes a formal Assessment requiring the submission of a portfolio and a viva examination.

To prepare the Manager to pass the Assessment, we have created a blended online modular program in conjunction with supporting business schools, universities and academics.

Diploma in KAM

Qualifications in KAMKAM Diploma Level CompetenciesKAM Advanced Level Competencies

Association for Key Account Management

Association for Key Account Management